Article of the Day
In Defense of the Deck – Bill Gurley, Above the Crowd
Video of the Day
The Benefits of Mapping Plan A – Randy Komisar, Kleiner Perkins
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Investors are not solely evaluating your company’s story. They are also evaluating your ability to convey that story.
~ Bill Gurley, Benchmark Capital
Designing a Killer Business Plan Presentation
Elevator pitch competitions are a great means for an entrepreneur to polish their skills in communicating a business idea as well as their ability to persuade. There is a distinct difference between an elevator pitch and a business plan presentation, however, and I fear that many entrepreneurs fail to recognize it. Instead they turn an ninety second pitch into twenty minute pitch and fail to connect with prospective investors, partners, and supporters.
A killer business plan presentation is not just a pitch. It’s not just a slide deck. It’s not just a recitation of projected financials. Rather, it’s an experience that will energize an audience about a business and the team that’s a part of it.
A killer business plan presentation is designed, not prepared. It’s a dialogue where a problem is resolved using a creative solution and the improved future result is described in glorious detail.
Here are some tips for designing that killer business plan presentation.
Tell your audience stories – People learn and remember in story form. You want the audience to be curious to turn the page. They wan to know what comes next. To Bill Gurley’s point above, you also need to sell yourself as part of the stories, but the form is the narrative around the problem your business solves, how it solves it, and how your business will carve out a place in a market are key. In one of our early, early presentations on E-Markets, I recall a listener remarking that we had our ‘story down.’ I didn’t really get what he meant a the time, but he was a more experienced entrepreneur and he appreciated the narrative we’d created on why the business was needed.
Create a dialogue with your audience – Your aim with a business plan presentation to engage the audience by creating a real back-and-forth dialogue. As you structure your presentation, deliberately leave out important bits of information that will elicit questions from your audience. Ask your audience questions and ask for feedback. In our investor presentations at E-Markets, myself and the two members of the team that were always with me had a certainly rhythm for the presentations. I was the front guy. We knew (after many presentations) the questions that would come up and at what point they would come up. My teammates would take turns answering those questions. In effect what we were able to do was to create a dynamic conversation on the business and demonstrate that each of the three of us on the management team brought strengths to the business.
Understand the financials and the economics of the business – A discussion of the financial performance and projections of the business is certainly expected in a business plan presentation. A common mistake is that the entrepreneurs fail to understand the financial economics of the business. I was at a business plan presentation where an entrepreneur pitched their business and had a fairly good grasp of the financials on top of a really well prepared financial plan. A question from a potential investor that completely tripped up the entrepreneur, however, was about the unit economics of the business. “What are the projected costs per pound?” The investor later told me that he wouldn’t invest in any business where the entrepreneur didn’t have a firm grasp of his or her unit economics.
Tie the audience into the plan – If there isn’t some way for you to tie your audience into your plan, then perhaps you shouldn’t be presenting to them. Can you energize them to be an investor or customer of the business? Is there a means of making their personal involvement seem like an exciting and interesting prospect? You will know you’ve done well in this respect after the presentation is done if a member of the audience approaches you for a more private conversation.
What are the stories about your business that will engage audiences? How do you create not just a presentation, but a dialogue with audiences?
April 26, 2016 at 12:32 pm
To begin our presentation,I believe McKinnie Hemp Co.has an opportunity to ride the mainstream hype that is given to cannabis. Our business revolves around something that for many years was demonized by mainstream media. There is a sort of “risque” aspect that might be inherently intriguing to an audience. There is a lot of misinformation about hemp which will lead to more opportunities to open a positive dialogue about our product and industry. Hemp has an incredible amount of value and touches many different industries. If we had a idea of who the investors are, we might be able to make another connection to them with a hemp product to another business of theirs creating more value for our investors.
April 26, 2016 at 12:54 pm
Stories that will engage my audience are ones that they can relate to. We plan to do this by creating a common ground on the basis of something that is familiar to both of us. Doing so will increase their trust in us as presenter while becoming more relatable. We plan to “follow” students through their entrepreneurship journey which was founded by learning about an area of agriculture on our trip. We will create dialogue with our audience by asking interactive questions which will help us gauge interest of our topic in the audience. Lastly, we will open up the presentation for questions during and afterwards to fulfill any questions asked.
April 26, 2016 at 1:43 pm
Stories that will help engage our audience will be about Drew and myself growing up working together. We are fortunate to have known each other for many years, so this will hopefully allow our audience to see that we are willing and able to work together at this business. I hope that this will give our audience confidence in us and be willing to invest in us as a company. Because our company is already up and running, we are able to show them that we have what it takes to be successful.
April 26, 2016 at 1:59 pm
There are many stories that could be used around social media. From getting a Facebook 8 years ago to watching my mother trying to figure out Facebook now, Zach and I could create a story out of just about anything. I think our story will be about how some people–specifically old people–aren’t the most adept at using Facebook, but are getting use to it.
April 26, 2016 at 2:01 pm
A couple stories that I could tell to help our audience relate to Cattle For Rent would be about growing up working with cattle, my passion for the cattle industry, and especially the multiple stories I have about my internship with Trans Ova Genetics. That internship is how I came up with the idea of Cattle For Rent and how I know there is a market for renting out cattle uteruses that will allow us to be a successful business. I can also talk about my relationship with Trans Ova Genetics so that our audience will have faith in our ability to form a good relationship/partnership with Trans Ova Genetics. I also could talk about the amount of potential growth that we could have with Cattle For Rent.
April 26, 2016 at 2:23 pm
To start the presentation of Hired Man, I will first tell the story of how and why I came up with this type of business. It will help the audience understand where I am coming from and will hopefully get them more interested in Hired Man. To create helpful dialogue with the audience, I hope to follow the steps from the reading. I plan to leave obvious things out of the presentation to encourage the audience to ask about it. Giving them confident answers will show that my business partner and I were prepared and understand our business plan fully. Having a question to ask the audience at the end will also convince them that I am interested in making Hired Man a well designed business that will serve its purpose.
April 26, 2016 at 2:43 pm
For Cattle Trac the founder and I can talk over the history about keeping cattle within a designated border. We can talk about how the impact of barbed wire revolutionized the cattle industry, especially in the West. After the invention of Barbed Wire, it was a rare sight to see free range herds of cattle. I feel like Cattle Trac could have the same impact as Barbed wire did. We would also go on to talk about the companies financials and overall business plan to make a overall well rounded business proposition.
April 26, 2016 at 3:18 pm
Patrick White
For New Age Commodities I am going to start out with an engaging question to get the potential investors really thinking about how my services could really help people like them. Then, I will share some short personal stories about investing and trading that i think really sheds light on what New Age Commodities is trying to accomplish. I will also do my best to explain my background on futures and options trading and how I arrived to start this business. Perhaps the most challenging thing is going to be explaining how everything works in the futures industry in the short amount of time and having enough time to explain everything about my business. It will be difficult under the time constraint, however I will do my best and leave it all out there.
April 26, 2016 at 4:51 pm
Trinity Scales may not be something that everyone completely understand since it is a dry fertilizer system, but I do think that connecting with them on the ease of the system will hit home. Simplifying anything in this world draws people in and I think we can all understand a task made easier, especially one that is time sensitive and requires a large amount of labor. For any business, an automated system cuts down on the amount of labor that is needed and ensures ease during busy seasons. Using a direction like this may be a great selling point and a good way to draw them in.
April 26, 2016 at 5:07 pm
I would say we need to tell the background of our business as it is already up and going. We need to tell the audience how we transitioned from a being nothing to having neighbors ask for my service of custom application. I think our story should go a long ways with how we are trying to connect with our audience, as well as bring them into realizing our business serves a bigger purpose for our customers than they can get through other companies.
April 26, 2016 at 5:12 pm
The fiber industry is one that many aren’t as familiar with and I myself have learned a lot about it as I developed this business concept. Since Globe-Wool plans on being Fair Trade certified I think it is important we emphasize on the stories of women who have been benefited through this initiative. Discussing the way we will work cooperatively with these women and sharing their stories is also crucial to our growth and development as a business. Sharing stories will draw the audience in and find a place for them to fit in to the Globe-Wool development process whether as a customer or investor.
April 26, 2016 at 7:09 pm
I believe I will be able to create a conversation based on my product dealing with CrossFit, which is a subject that many people know and have some sort of opinion about. I plan to use videos to show just how the product would be used as well as samples of the material I currently have in mind. Since many people have some sort of opinion on CrossFit, I hope to either persuade or affirm those opinions and thoughts, and in doing so I will convince the panel that my product will be successful. I believe if I am able to do these things, then convincing them of my investment in the idea and determination to succeed will take care of itself.
April 26, 2016 at 7:11 pm
With Hometown Hops we can create a basic create a dialougue easier than others as we can bring beer into our dialougue. This will help us create a common ground between our business and the audience. We can bring in stories of past experences with beers that were unpleasant and explain why our hops will never leave a customer with a bad brew experience.
April 27, 2016 at 8:28 am
With Accu Paint, I think to capture the audiences attention should be pretty easy once we give the intro of our elevator speech with a few pictures to help them really capture the image. Accu Paint is very unique which helps it stand alone from the others, but it also comes with many challenges along with it as well. Looking forward to this presentation and to see if we can wow the panelists.
April 27, 2016 at 9:27 am
For EquiSpection, there are many stories we could use to capture attention. Because our original idea has changed, we may have to be more creative in how we tell our stories because the one I originally used does not apply as much anymore. Using videos or testimonials of others may also help our cause and help us back our value propositions as well.
April 27, 2016 at 9:51 am
To start off the presentation, we can tell our stories and the background we have with tiling. For me, my father and uncle tile, not just for themselves, but for other people too. My grandpa used to tile in the 70’s. This just shows how far back that tile has been a part of farming and that tiling jobs are still around. To help create a dialogue with the audience, we plan to set up our presentation so the audience can know more about the topic and ask questions. But not only have the audience ask us questions, we need to ask the audience questions so we can improve Voss Construction and Tiling.
April 27, 2016 at 10:49 am
Davide Cavallini
I am not sure if telling the story of how I first thought about the business (EGGvolution) would be a good idea, even though I switched to a different supplier and lose the initial concept.
I think our story should focus on the point that with our boxes we preserve the quality of the product we help to deliver. We have a product with an incredible added value that will be used to protect high value items (high-end wine?) with all the consideration concerning the disposability, environment-impact and sustainability.
April 27, 2016 at 11:19 am
For Crescent Hill Farm, painting a picture of the inspirational situation and putting the audience into that position will help create dialogue. Perhaps they have been in the same situation before with a lack of available dates, settling for a capacity that was smaller than desired, or sitting through an event in the middle of a July day with no air conditioning. If they can recall these experiences, it might get their wheels turning and better relate to the problem being addressed. To prevent a “presentation” atmosphere, finding that fine line between lecturing about the business and simply conversing about the business can be more effective, engaging, and ease tension in the room.Creating dialogue with the audience can also be used as a means of obtaining more feedback by hearing what they think would benefit the business or what they as a customer think would make the facility more unique and attractive. Asking questions and having an open mind indicates the desire to learn and grow on experiences, and that may be what calls an investor or potential customer to take interest in the opportunity.
April 27, 2016 at 11:20 am
For 9 Line for Life we have a very powerful story that will not only gain the attention of the audience but also keep them interested in our presentation. That story is the statistic that an average of 22 veterans commit suicide everyday and that the programs put in place to help these veterans are failing. Suicide is something that almost every person has been affected by so it should be very easy for the audience to relate and sympathize with our cause. By having the audience relate to our cause it will be easier to create a dialogue with them.
April 27, 2016 at 11:58 am
In the case of The Farmer’s Kitchen, I think we can engage audiences by telling our farm stories and show the passion that we have for agriculture. Also, Kylie has a connection to the area and we plan on buying an already existing restaurant that is currently for sale, so we will be able to connect with the area that the business is located in as well. I think a large part of it will be explaining our stories and how we want to share agriculture with everyone, from investors to customers.
I think a great way to start a dialogue for The Farmer’s Kitchen presentation is to ask the audience if they know where their food comes from or a questions related to agriculture and food. I also think it would be in our advantage to know numbers such as how many meals we need to serve to break even. Our numbers were a little shaking at the beginning, but after further analysis, we believe we have a pretty solid understanding of our financials now and that will benefit us as well during the presentation.
April 27, 2016 at 12:10 pm
The reminder that a business plan presentation can be a tale and not just a regurgitating of facts is rather freeing for me as I step into developing a plan. We can take our panelists on a ride showing the facts but also showing what makes this business so special or capable of becoming a reality.
April 27, 2016 at 12:16 pm
I think starting off with a story is a good idea for our business because the people that we are pitching our business plan to because a majority of them probably don’t have a background of the helmet industry so by starting off with a story it will kind of explain what our product is and what it does. I think that showing how this product can really benefit a big target market will be a key when presenting. I also think that creating a dialouge will show how much we really care about this product and how hard we are willing to work to produce this product.
April 27, 2016 at 12:30 pm
Bovi-Nurse will tell a story with our product by telling the story of a local producer struggling with this issue. I believe that investors will be able to connect with this issue by placing a face with our product. Additionally by comparing our product to the previous product on the market we are able to help them to understand what our product does. We will create a dialogue by making our presentation a conversation rather than just simply stating facts. Additionally, I think including fewer words on the slides and explaining it yourself intrigues questions from the audience.
April 27, 2016 at 1:30 pm
After looking through our business and hearing several podcasts by entrepreneur on fire, I really have started to learn that if you can tell a story you can sell your business. Listening to people like Cactus Jack, I feel as though the people and their story matter as much if not more than the financial analysis of a start up due to the fact investors are buying into the owners as much as the business.
April 27, 2016 at 1:40 pm
In my business of raising shrimp I don’t have too many stories related to shrimp production. Stories that may help would be trying to relate current livestock production. Trying to relate shrimp production to livestock may resonate with the audience. The more I can try to relate to the audience the better. Spreading out the main point of the presentation may also be a good tactic that I will try to give the time to process the key point and not to overwhelm the audience.
April 27, 2016 at 1:42 pm
For Trinity Scales I have found it hard to choose just one story. However, this could be a benefit to our dialogue between us and our investors. First, we plan to tell the story on how we arrived at our pivot point and how it dramatically changed our business idea. Secondly, we will discuss the reasons from a personal experience on what inspired our new business plan. The idea is to give investors a visual of the traditional practices on weighing dry fertilizer and being able to understand the reasons on approaching this market. This will then lead into (what we’re hoping based on complexity) a visual of the operation we hope to implement. All in all, we hope to start simple and use each main point as a step up the ladder. Starting at a general low level, building complexity as we go, leading the investors to be interested in climbing each new step. Hopefully in the end, having the investors be on the same level as us and believe in our companies potential.
April 27, 2016 at 1:50 pm
The goal of Artisan Farm Hub is to engage in a story of local meat production. The business exists to link farm fresh, highest quality meats to appreciative consumers. We hope to share part of that story through ideal customer scenarios and personal experiences. We have the ability to relate to non-vegetarian people (hopefully the panelist demographic fits this profile) through discussing the quality of the final outcome, retail cuts of meat, and the steps to achieve that outcome.
April 27, 2016 at 1:53 pm
Lucas Keller
For our business, Rocky Ridge Orchard & Vineyard, Travis’s previous work experiences with apple and grape production will provide us with some good first-hand occurrences and stories to present and engage our audience. We will also be able to create a connection with the audience by describing/showing what our property is intended to look like. It will allow for them to imagine what it would be like walking around the property. Also, due to our research on the financials behind orchard/vineyard companies, we will be able to provide sound financial information that will show our audience exactly how we plan to turn a profit. By sharing real-world examples, and illustrations of the property, it will allow for the audience to feel much more connected to our idea, creating a free flowing dialogue.
April 27, 2016 at 3:08 pm
The story around our business, Trucker Tracker, will be the personal experiences we had growing up raising livestock. Personally, something that annoyed me on our hog farm was having to rush out the door when semis were early to fill their trailer or when they were very late and we were left waiting around in the building. These frustrating experiences are the ones that this business was built around so the app would solve this problem and many more along with that for the tuckers, livestock producers, and packing plants. We could create dialogue by asking if this has ever happened to any of them or if they have experienced anything like our story. We could also create dialogue by talking about how exactly the app would help the truckers, livestock producers, and packing plants.
April 27, 2016 at 4:57 pm
I’m thinking of a story that could be about how flooding has affected me before or potentially tying this to the ever increasing worry about pollution from the Waterworks Case. Giving them something personal to think about will be my main goal and if possible I will craft a story from my own experience to meet that. A strong suit of mine is integrating humor into serious topics, but using this sparingly and at the right time will be the challenge. Leaving topics that I know will direct questions from the panelists later will be an excellent way to steer the presentation in my favor and make sure I always know what I am talking about.
April 27, 2016 at 5:26 pm
For Breadcrumbs I will begin by describing what my product is and elaborate on why it is necessary. I will describe the technology needed and how we will come to production with a partnered company. We will discuss the relevance of out mentor and how he has helped us with our product. Along with this my co founder and I will talk about past experiences and how our product has come to be through knowledge and interest. Along with this my partner and I have developed a mock prototype as well as strong videos that will further the impact of our presentation.
April 27, 2016 at 7:47 pm
We will create a flow of individual stories that will tell not only the reason for and the necessity of our business, but will also depict how we fit into (or create) the value chain. Our story is the process.
To create a dialogue I think speed and timing are important. We will try to talk at a speed that is effective at including the information, but also allows it to sink in. Our pauses will give the judges the chance to ask questions throughout. I also think the dialogue framework has to be set from the very beginning. Eye contact and other nonverbal cues, as well as a tone of comfortability, is what creates an atmosphere of inclusion.
April 27, 2016 at 7:53 pm
Found a nice passage from an article about Jeff Bezos, CEO of Amazon that relates to this idea of the story and how it is often misunderstood:
“Whereas rhetoric uses inductive logic and builds a conclusion out of pure data, story is the logic of cause and effect. Rhetoric brings a limited view and doesn’t enable the business person to envision or communicate well internally.
Story allows the visionary businessperson to step back from life the way a great novelist does, to see the huge complex of interrelated forces and envision from them a compelling future.”
April 27, 2016 at 9:21 pm
I have found through the past few years of networking and talking to people, that finding something in common is a core principle of making people remember you. No matter the person you talk to there is always common ground. Things that I found to stick with people are the areas or towns they grew up in. If you can relate to that or passions of theirs you have a little bit of your foot in the door. I feel that with panelist finding common ground on topics will help them relate to who I am as a person. If that can be accomplished, humor is a great way to break out your personality even more. This will allow you to sell yourself as an entrepreneur. This would give them a good reflection on how you as a person strive to run your business. If we can do that and concisely project our business I have no doubt it will be killer.
April 27, 2016 at 10:12 pm
With Ag Realities a way to show our roles will be the parts of the business each of us talks about. We each have our strengths that play into separate parts of the business, these will give us each distinct differences in what we talk about. Another way to engage the audience will be through asking them to invest in our company, in the financial model we discovered that we’ll need start up capitol, and one of the best ways to get this initially will be investors, once the first years pass, and we can prove there is a income potential, loans will also be a source.
April 27, 2016 at 11:35 pm
For our business Step-EZ we will start by giving them the background story of how we came up with this idea. Starting with noticing that my grandpa is an older farmer who can’t move around as well anymore and has trouble getting in and out of tractors. It will be important to state the growing trend of active older farmers. It will be important to emphasize the benefit the older farmers (our target market) will gain from using our product. We then can explain the design of the product and get into the financials of it. How much each product will cost to make and how much we can sell it for. It will be important to show our enthusiasm we have for this idea and how we believe this idea will be an appealing business to invest in. It will be important for us to get the financials of this business down to prove it is a viable business model.
April 28, 2016 at 10:55 am
For Hometown Hops, I think we can first off relate to the crowd by talking about beer, especially with a bunch of college kids in the room. This will help us start out on a light note and really allow us to get the crowd excited about hearing more about our business. Other stories that we can incorporate would be that we are planning to start the business on my family’s century farm and that my grandparents and other relatives that farm are looking for innovative ways to continue growing the farm. A big part of our branding is that we are local and family-based. This helps differentiate us around a local, Iowa hops product. Lincoln and I will both be able to draw from multiple stories of our experience creating this business that will help the presentation flow smoothly.
April 28, 2016 at 1:56 pm
I think the best way to engage the audience and grab their attention for Trucker Trucker will be our own personal stories with livestock background. I think it is good for the audiences to see that there is a connection between the presentation and the presenters. I also think that a good clean slideshow is a good presentation tactic and works well. I think that it is easy but at the same time can be very hard to make a good presentation come together. I really do think that personal stories and experiences are the best for presentations.
April 28, 2016 at 2:23 pm
For Tri-VAX, stories willbe very important. The business concept is very basically simple. I honestly don’t know how an 18 minute presentation will go because it is in fact so simple. I have a product, it costs X amount of dollars to make, and I will sell it for Y amount of dollars. Hopefully stories will help describe the product in a meaningful way. Statistics involved in these stories will make them much better.
April 28, 2016 at 4:33 pm
For Big Creek Outfitters our story may be different as some may not be involved in hunting or the outdoor industry. I believe we can still tell out story and share successful pictures that tell the story and can tie in our audience. I think it is crucial to be able to connect with the audience to keep them interested and turning to the next page. Questions will be the key to see if our presentation was good or bad.
April 29, 2016 at 8:49 am
Our business Rosewood Ranch and Education is a already full functioning Wagyu beef ranch. Deciding to expand on the ranch to bring in agritourism was an easy idea. To make a presentation interesting we want to use minimal words on slides and explain it using graphs and pictures. This will allow the audience focus on the presenters and take in the information that is being presented to them. Dialogue should be friendly and not super rehearsed but obviously practiced! Finding a happy medium between having everything practiced and feeling confident with the information you are sharing is key. Using body language to make the audience feel comfortable is also important.
April 29, 2016 at 10:00 am
Crescent Hill Farms story is about what we can provide for customers. It will focus mainly on the fact that they might have not been able to book a large enough venue or were stuff in a hot building with no air conditioning, both of these are something that everyone has had to deal with at some point or another. Part of our story will involve the fact that the area where we are building the business does not have many event venues so there is a need for more places to have these venues.
April 29, 2016 at 11:38 am
I think a story that I can use in my presentation would be something like a child seeing a cow for the first time. This could bring back memories from farm life or help to compare differences in childhood experiences. With the comparison, you can also see the need to give kids these kinds of experiences. My hope is to give my panelists the vision of sharing valuable information with many types of people. I also want them to see the value of the information and how it could help agriculture practices.
April 29, 2016 at 11:48 am
For Big Creek Outfitters, our story may not involve a specific story about something we have done or accomplished in our hunting career. Instead, I think we should try and connect with the audience on a different level, and that is from a conservation aspect. While not everyone hunts or appreciates the sport, almost everyone can agree that conservation of nature and the land is a key idea in todays world. I believe that we should try and connect with people on this aspect, and get the interested in how we will connect people with nature, while still having a successful hunting outfit.
April 29, 2016 at 12:45 pm
With any business and startup, there has to have been some kind of story that made the idea become a reality. Letting investors and partners of the companies know about your story really adds the character that each business needs. It gives those people the feel of your business and what kind of person you are. Having a good, quality story could be the difference from receiving or getting denied an investment or partner.
April 29, 2016 at 2:17 pm
For whitetail Science we can tell a story about how prideful it is to build your land into your own person monster deer haven. For hunters you want to shoot a trophy buck so you can mount it in your office or den to show off to your other hunting buddies. If you are able to do all this while hunting on your own land it can be very exciting and make you feel good about your hunting capabilities.
April 29, 2016 at 2:57 pm
For Ames Film House I’m not quite sure what the whole story is since it wasn’t my idea. But having a good idea with how you came up with it will certainly help. Hopefully by saying our story with how we came up with it well get the crowd engaged with our business and we can help them out with more aspects of the business.
April 29, 2016 at 5:55 pm
I think No-Scoop is easy to get energized about. It is a way people to save themselves time and back aches and be safe. It easy to tell the story. Because I have cleaned out bins for years and now I have come up with a way that I do not need to get in that bin and spend half a day cleaning it out. Everyone loves efficiency and can relate to not having enough time to do something! I like to be energetic and I think I can bring it to my presentation.
April 29, 2016 at 6:02 pm
For Tolliver Lawn Care & Snow Removal, I will tell the story of how this business is a continuation of the one that my family had a decade ago. Back then, we had one large job in my hometown to maintain the lawn/landscape. We had multiple people ask for our service, but due to lack of capital, we couldn’t expand our business. My partner Joel Kibbie brings experience with snow removal to the table, and he plans on explaining how he learned to be fast and efficient. In order to engage our audience, we plan on asking multiple questions during our presentation to keep the interest of the audience. An example of a question we might ask would be, Have you ever considered on having lawn care or snow removal service? If so, how much would you be willing to pay for the service? We believe if we can have our panelists engaged the entire time, we will have a successful presentation.
April 30, 2016 at 11:30 pm
The Farmers Marketers story is about evolving. I can tell the story on how I was given advice on when interviewing to tell the company on how you can make them money. When I interviewed for United Suppliers I sold them on I could improve their social media to bring in more money. After knowing nothing about social media I studied it and helped greatly improve United Suppliers ability to market to a new generation. From there I learned how poor the social media of retailers were and learned about the emerging social media marketing world. From their the idea of The Farmers Marketers was born.
May 1, 2016 at 11:20 am
During our pitch for Stock Shepherd we will be able to tell a story about a producer who goes to work and his cows get out so he gets a notification in a timely manner so none get hit and he can leave work to chase them back in. We will create a dialogue by just talking to our panelist like they are potential customers, we will not try to pursued them in any way just let them know about our product.
May 1, 2016 at 3:03 pm
Bovi-Nurse will allow us to tell our beef story and connect with farmers of every size. It does not matter how big or small the operation is, our product will solve problems for each and every one of them. We will create dialogue by sharing our passion for the beef industry and the connections we plan to make. That will show that we believe in our product.
May 2, 2016 at 9:43 am
I am a firm believer that that engaging the audience is the best possible way to sell your business. Actually going through with it is not always easy. With 9 Line for life I think that we can draw our audience by just giving them something that they can relate to. Almost everyone has a family member or knows a veteran that has gone through some issues. We as Americans feel that it is our duty to help them, which is just not always an easy thing to do. 9 Line for Life has a great story that I feel we can capture the attention of the room. Maybe they won’t like our idea but it will sure get the audience thinking if anything.